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Content Optimization Specialist job at Project Growth | Apply Now
Are you looking for Information Technology Jobs in Uganda 2024? If yes, then you might be interested in Content Optimization Specialist job at Project Growth
Kampala, Uganda
Full-time
Deadline:
August 10, 2024 at 2:00:00 PM
About the Organisation
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Job Title
Content Optimization Specialist job at Project Growth
Job Description
Our client is a Denver-based digital marketing agency dedicated to growing mid-market and enterprise-level brands. With over 65 clients in the past 10 years, they specialize in transforming potential into success through innovation, expertise, and data-driven strategies.
They are seeking a meticulous and data-driven Content Optimization Specialist to join their team. This role is ideal for someone with a deep understanding of SEO, keyword research, and competitive analysis, with a passion for creating effective content strategies.
Duties and Responsibilities
Keyword Research: Conduct comprehensive keyword research to identify high-value keywords and phrases that align with client goals.
Competitive Analysis: Analyze competitors’ content strategies to uncover opportunities and gaps in the market.
Content Brief Development: Develop detailed and effective content briefs to guide content creation, ensuring alignment with SEO best practices.
Collaboration: Work closely with content creators to ensure briefs are accurately followed and objectives are met.
Performance Monitoring: Monitor and report on content performance, making recommendations for ongoing optimization.
SEO Trends: Stay current with SEO best practices and industry trends to continuously improve strategies.
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Qualifications and Competencies
Keyword Research: Proficient in keyword research techniques and tools (e.g., SEMrush, Ahrefs, Google Keyword Planner).
Competitive Analysis: Strong experience in analyzing competitors’ content strategies.
Content Briefs: Ability to create clear, detailed, and actionable content briefs.
Analytical Skills: Excellent analytical skills and attention to detail.
Communication: Strong communication and collaboration skills.
SEO Tools: Experience with SEO tools and platforms.
English Proficiency: 100% fluent in English, with impeccable writing skills.
Bonus Skills:
Content Marketing: Background in content marketing or digital marketing.
SEO Best Practices: Understanding of SEO best practices and current trends.
Technical Skills: Familiarity with content management systems (CMS) and basic HTML.
Performance and Evaluation Criteria:
Content Quality: Ensuring high-quality content briefs that are accurate, detailed, and aligned with strategic goals.
Content Performance Metrics: Achieving significant growth in organic traffic, keyword rankings, and engagement metrics.
Timeliness: Meeting or exceeding deadlines for content brief delivery.
Client Satisfaction: Achieving exceptional levels of client satisfaction through effective content strategies and execution.
Professional Development: Actively engaging in relevant training, workshops, or courses to stay updated with industry trends and best practices.
How to Apply
APPLICATION FOR THIS POSITION MUST BE DONE ONLINE:
To be considered for this role these steps need to be followed:
Fill in the application form
Record a video showcasing your skill sets
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